Dealer Profile: CJ Pony Parts

From Mustangs to Broncos to Hot Hatches: CJ Pony Parts caters to them all

CJ Pony Parts has been a fixture in the Mustang world for 30 years now. The company was born out of a friendship between its two principals in 1985, ran out of a 10’ x 10’ barn, and has grown tremendously since then. Currently based out of Harrisburg, Pennsylvania, CJ Pony Parts has provided Mustang enthusiasts with top quality parts, both replacement and performance, and are now a growing force in the burgeoning Ford EcoBoost community with their new SpoolTuning.com website. With sales and shipping departments that run 24 hours a day, they are trying to take an approach more reminiscent of big box stores rather than the typical automotive e-commerce business. This accessibility is one of the biggest things that contributes to their status as a market leader.

One of the most notable things about CJ Pony Parts is their extremely active YouTube channel which is packed with well produced, clear, concise and informative how-to videos on a variety of subjects ranging from performance part installs to restoration and replacement part installation tips. Their willingness to embrace YouTube as a medium sets them apart from their competition.

CJ Pony Parts also keeps a number of project cars on hand, all in various stages of modification. Currently these include a 2015 Mustang GT, their 2015 Mustang EcoBoost, their Forgotten Fastback 1965 Mustang fastback which is undergoing a full restoration, a 2015 Focus ST, a classic Bronco, several S197 and S195 Mustangs, as well as a number of employee-owned cars. Having such a diverse fleet of project cars enables the guys at CJ to test a variety of parts that they sell and combined with their excellent video studio, allows them to quickly generate a large number of high quality installation videos and product demos. This is particularly helpful for exhaust systems, as decent exhaust sound clips can be extremely difficult to get right.

CJ Pony Parts prides themselves on offering a variety of great product lines, with many of them being made in America, and as such they have developed a long term partnership with MagnaFlow as one of the top MagnaFlow dealers in the country. They regularly feature MagnaFlow products in their install videos and are fans of the deeper, throatier sound that MagnaFlow is famous for. “The beauty of the Magnaflow brand lies in their signature sound and we lean on them because their high quality construction makes their products easy to sell,” said Rich Boone, VP of Sales and Marketing at CJ Pony Parts.

CJ Pony Parts strives to maintain an active and helpful presence in the many Mustang enthusiast forums, providing quality advice and product recommendations for Mustang fans worldwide. They also offer online live customer support on their website as well as a customer loyalty program. They are active in the community outside the internet as well. For the last six years, CJ Pony Parts has sponsored Rally North America’s summer events. This year they are the title sponsor of Rally North America’s Smoky Mountain Rally, the proceeds from which will benefit the Hope For The Warriors charity. This is in addition to their huge yearly customer appreciation day, the proceeds of which are donated to the Four Diamonds charity to battle childhood cancer.

No matter what fast Ford you might have, whether it’s a classic fastback with a screaming 289, or a high strung hot hatch Fiesta ST, CJ Pony Parts is ready to help you get the performance and replacement parts that you need to take your project to the next level.

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